Our expertise:
employees

Everything stands or falls on the team

Employees are the key factor for a company’s success. Thus, involving them in the further development of the company is essential. Employee surveys thus fulfil a variety of purposes: They serve to cultivate an open and constructive corporate culture through a regular examination of subjective employee perception, involve employees in improvement and optimization processes and continuously provide key indicators of employee satisfaction and loyalty.

Your employees thus provide you with valuable incentives and insights: How satisfied are the employees or individual departments? Which factors precisely determine or influence satisfaction? What is your corporate climate like? Where are there problem areas, and how should they be optimally addressed? How is management perceived? Where are its strengths or weaknesses?

To provide you with the decisive answers to these questions and thus successfully implement your survey, we will work with you to develop the right project design. For this purpose, we offer all conceivable forms of surveys and implementations on various digital media. Benefit from our consultants’ extensive experience and the opportunity to be accompanied competently and prudently in all process steps – to maximize your knowledge acquisition.

Please read about the processes and tools we use further below on this page.

What is your corporate climate like?

Where is there a need for action?

What are management’s strengths and weaknesses?

How can employees be involved in improvement and optimization processes?

What are the KPIs of employee satisfaction and loyalty?

Knowledge pool

Ich freue mich auf Sie!

Lassen Sie uns gern direkt in Kontakt treten: rufen Sie mich gern an oder schreiben Sie mir per Mail. Ich bin gerne für Sie da!

Jens Krause Head of Marketing Research jens.krause@interrogare.de +49 521 / 557 810-149

Processes and methods

Brand Cue Analyzer (BCA)

Testing brand design elements: The effectiveness and significance of visual elements of the packaging design are analyzed. To do this, a brand must be identified on the basis of individual elements that are shown one after the other. In this way, the importance of the individual cues can ultimately be determined.

Dies ist eine Interrogare Eigenentwicklung

Brand Switching Model (BSM)

Wechselpotenziale erkennen, Markentreue prüfen: Six steps to identification – a selection of relevant providers, the recording of the relevant perception dimensions, the determination of the degree of fulfillment of the selected providers, their influence on the switching potential, the selection of the ultimately preferred provider and the creation of the relevant set.

Dies ist eine Interrogare Eigenentwicklung

Choice-Based Conjoint (CBC) Analysis

Determining preference structures: Subjects choose their preferred one from different combinations of performance characteristics, and all potential combinations are queried (at least) once.

Competitor MindMap

Comparing associations: Subjective perceptions of competing brands are recorded by means of interactive web applications as mind maps – thus direct and indirect associations as well as the strength of associations and connections. An aggregation algorithm enables you to summarize and compare brand mind maps.

Dies ist eine Interrogare Eigenentwicklung

Consumer MindMap

Recording associations: Subjective brand perceptions are recorded by means of interactive web applications as mind maps – thus direct and indirect associations as well as the strength of associations and connections. An aggregation algorithm enables the summary of all mind maps.

Dies ist eine Interrogare Eigenentwicklung

Driver Analysis/Penalty Reward Analysis (PRA)

Analyzing influences: Impact drivers and influencing factors on overall evaluations are determined, and effective levers and options for the derivation and evaluation of measures are identified.

Emotional Branding Monitor (EBM)

Recording emotions: Implicit measurement method which determines the emotional activation of a brand or product in terms of type and strength by recording the reaction times and thus enables an exact positioning of the emotional perception.

Dies ist eine Interrogare Eigenentwicklung

Eintauchen

IMAGElab

Measuring brand image: Pair comparisons of important image-relevant characteristics enable the recording of the meaning and strength of emotional and functional aspects.

Dies ist eine Interrogare Eigenentwicklung

ImageMap

Recording imagery: In a web application, subjects assign images that are perceived as suitable for a brand/advertising material/product and then evaluate them with regard to the strength and type of connection.

Dies ist eine Interrogare Eigenentwicklung

Information Display Choice Based Conjoint (ID CBC)

Determining preference structures: Information is selected according to perceived importance by clicking on it and is then compared in pair comparisons. Methods for searching for information and the importance of characteristics are recorded in this manner.

Dies ist eine Interrogare Eigenentwicklung

Myers-Briggs Type Indicator (MBTI)

Identifying target groups: Methods for psychological customer segmentation based on personality traits as well as for the design of tailor-made customer communication.

Online Eye Tracking

Understanding attention: Perception and orientation processes are tracked in static ads and websites via the mouse movement by sharply displaying only a circular area around the cursor. Further variants are possible.

Qualitative Research

Personal research: Collection and evaluation of non-standardized data on the basis of open individual or group interviews, observations, documentation and diaries by experienced and trained qualitative experts.