Adaptive Conjoint Analysis (ACA)
Determining preference structures: A limited number of combinations of performance characteristics are evaluated, while the following combinations are the result of entries already made.
AHPlab
Understanding benefits, determining preferences: Pair comparisons of importance, first at characteristic level and then at expression level, enable the determination of utility values and clear preferences.
This is an Interrogare in-house development
ATU/U&A
Awareness, Trial, and Usage as well as Usage&Attitude studies focus on the use of products as well as basic needs in this regard.
Brand Cue Analyzer (BCA)
Testing brand design elements: The effectiveness and significance of visual elements of the packaging design are analyzed. To do this, a brand must be identified on the basis of individual elements that are shown one after the other. In this way, the importance of the individual cues can ultimately be determined.
This is an Interrogare in-house development
Brand Switching Model (BSM)
Wechselpotenziale erkennen, Markentreue prüfen: Six steps to identification – a selection of relevant providers, the recording of the relevant perception dimensions, the determination of the degree of fulfillment of the selected providers, their influence on the switching potential, the selection of the ultimately preferred provider and the creation of the relevant set.
This is an Interrogare in-house development
Choice-Based Conjoint (CBC) Analysis
Determining preference structures: Subjects choose their preferred one from different combinations of performance characteristics, and all potential combinations are queried (at least) once.
Competitor MindMap
Comparing associations: Subjective perceptions of competing brands are recorded by means of interactive web applications as mind maps – thus direct and indirect associations as well as the strength of associations and connections. An aggregation algorithm enables you to summarize and compare brand mind maps.
This is an Interrogare in-house development
Computer-Assisted Telephone Interviewing (CATI)
This is a classic computer-assisted survey which is conducted by telephone.
Computer-Assisted Web Interviewing (CAWI)
Surveys to which subjects are invited by e-mail or similar and can be completed purely online – regardless of the end device.
CONSAI (CONsumer Satisfaction Insights)
Analyzing customer satisfaction: A method that integrates numerous influencing factors, their interaction, relevance, probability of occurrence as well as effects of explicit and implicit perception, thus providing a complete overview of customer satisfaction and loyalty.
This is an Interrogare in-house development
Consumer MindMap
Recording associations: Subjective brand perceptions are recorded by means of interactive web applications as mind maps – thus direct and indirect associations as well as the strength of associations and connections. An aggregation algorithm enables the summary of all mind maps.
This is an Interrogare in-house development
Continuous Feedback Systems
Monitoring developments: Tool for the continuous measurement of customer satisfaction – from questionnaire design to technical implementation, analysis of the data and preparation of the results up to the derivation of recommendations for action.
Customer Journey / Touchpoint Analytics
Analyzing purchasing processes: All relevant information, advice and purchase impulse points are recorded as central key figures of a respective market environment, all decisive search, orientation and decision criteria and their share in the final purchase or use decision are mapped hierarchically.
Day/Week after Visit
Recording the effect of the communication one day or one week after a visit of a sales representative.
Decision Revealer
Understanding purchasing decisions: Recording of search processes and screening criteria during product selection within a fictitious, individually configurable online store.
This is an Interrogare in-house development
demandi – CX und Customer Knowledge
Sämtliche Kundeninformationen erfassen, strukturieren, analysieren und interpretieren: demandi ist eine Marke der Interrogare GmbH mit einem Team aus Expert:innen, die sich um die automatisierte Verarbeitung und visuelle Aufbereitung Ihrer Kundendaten kümmert.
Dive inDriver Analysis/Penalty Reward Analysis (PRA)
Analyzing influences: Impact drivers and influencing factors on overall evaluations are determined, and effective levers and options for the derivation and evaluation of measures are identified.
Emotional Branding Monitor (EBM)
Recording emotions: Implicit measurement method which determines the emotional activation of a brand or product in terms of type and strength by recording the reaction times and thus enables an exact positioning of the emotional perception.
This is an Interrogare in-house development
Dive inGroup Discussion/Focus Groups
Qualitative survey method that can be conducted both on site and online.
HCP Omnibus
Omnibus survey for healthcare professionals in Germany, runs every month depending on capacity.
HCP Speed Panel
Quick responses to pressing questions within a week, overview of the results in real time via real-time dashboard.
IMAGElab
Measuring brand image: Pair comparisons of important image-relevant characteristics enable the recording of the meaning and strength of emotional and functional aspects.
This is an Interrogare in-house development
ImageMap
Recording imagery: In a web application, subjects assign images that are perceived as suitable for a brand/advertising material/product and then evaluate them with regard to the strength and type of connection.
This is an Interrogare in-house development
In-Depth Interviews (IDIs)
Qualitative, personal conversation that can be conducted on site, by phone or online.
Information Display Choice Based Conjoint (ID CBC)
Determining preference structures: Information is selected according to perceived importance by clicking on it and is then compared in pair comparisons. Methods for searching for information and the importance of characteristics are recorded in this manner.
This is an Interrogare in-house development
Launch Tracker
Measure acceptance among target physicians in order to be able to derive potential optimization possibilities.
MaxDiff
Measuring preferences: By specifying the subjectively best and worst variants of the respectively presented selection of characteristics, a differentiating ranking of preferences can be calculated.
Message Impact Monitoring
Analysis of the assertiveness, credibility and practical relevance of your communication in order to control your measures and content in a targeted manner.
Message Recall
The remembrance of communication content via different channels is determined.
Mouselab
Tracking your search for information: Subjects select relevant information without being able to make a complete product comparison - the detection and selecting behavior recorded in this manner provides meaningful insights into the search and selection strategies used.
This is an Interrogare in-house development
Multi-Purpose Segmentation
Differentiating groups: Individual perspectives (purposes) are first analyzed separately, clustered and then aggregated in the meta-clustering process. Generally meaningful and behaviorally-relevant patterns are thus revealed, and segments are much more differentiating and manageable.
This is an Interrogare in-house development
Myers-Briggs Type Indicator (MBTI)
Identifying target groups: Methods for psychological customer segmentation based on personality traits as well as for the design of tailor-made customer communication.
Online Eye Tracking
Understanding attention: Perception and orientation processes are tracked in static ads and websites via the mouse movement by sharply displaying only a circular area around the cursor. Further variants are possible.
Paper & Pencil Surveys
Classic survey tool via which subjects write their responses by hand.
Patient Share Monitoring
Recording the development of prescribing behavior, which changes are taking place and for what reasons.
Personal Interviews (F2F)
Personal interview, which can be both IDI and quantitative or a paper&pencil survey.
PSM+ (Price Sensitivity Meter)
Optimizing prices: Reliable determination of a price range within which lies the greatest expected acceptance for a product.
This is an Interrogare in-house development
Psychological Price Types
Identifying price types: Methods for the psychological determination of customer types based on existing predispositions in the following aspects:
This is an Interrogare in-house development
Qualitative Research
Personal research: Collection and evaluation of non-standardized data on the basis of open individual or group interviews, observations, documentation and diaries by experienced and trained qualitative experts.
Share of Voice
Measurement of the presence of a preparation based on the analysis of the proportion of prescriptions, communication content, etc.
TURF+ (Total Unduplicated Reach and Frequency)
Optimizing combinations: Method for optimizing the reach of advertising and managing product portfolios by determining optimal combinations of communication tools/media/content or product properties.
This is an Interrogare in-house development
ValidAd
Measuring advertising impact: Accompanying campaign evaluation of the most important advertising impact KPIs in stationary and mobile environments on all relevant devices.
Volumetric Choice Based Conjoint (Volumetric CBC)
Considering purchase quantities: In order to determine price and product preferences for consumer goods that can be purchased in different units, quantity decisions are recorded instead of selection decisions. This is often also useful in the B2B context.
Web-Assisted Telephone Interviewing (WATI)
Survey method in which content is shared online during a telephone survey.
